Really great video: “Jesse Schnell, Design Outside the Box, DICE 2010″:http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/.
Things said that struck me:
* “And then you combine that with the psychological idea that… the rationalizion: anything you spend time on, you start to believe “this must be worthwhile. Why? Because I’ve spent time on it. And therefore it must be worth me kicking in twenty bucks, because look at the time I’ve spent on it. And now that I’ve kicked in twenty bucks, it MUST be valuable, because only an idiot would kick in twenty bucks if it wasn’t!” … what the hell! This is so simple, but it explains so much!
* “And if anyone has the new Ford hybrid car… What are those leaves? What the hell is that? The more gas you save, the more the plant grows. THEY PUT A VIRTUAL PET IN YOUR CAR, and it changes the way people drive.”
* “Lee Sheldon … is teaching at University of Indiana now. ‘You know this grading system kind of sucks.’ Cause school’s a game, right? … ‘I’m gonna do this better.’ He doesn’t give out grades for each assignment, he gives experience points. And you level up through the class. And so class attendance is up, class participation is up, homework is turned in often and better, because it’s a better structure. It’s a better system.”