Microsoft's NetGen SW

Intel Research Berkeley Seminar Announcements:

3°: Designing Social Experiences for the Net Generation
Melora Zaner, User Experience Architect
NetGen, Microsoft

ABSTRACT:
I will present how we applied our understanding of the Net Generation’s social behavior and trend adoption to the design and implementation of the 3° application. 3° is a codename for software that connects a small group of close friends and family, people who know and trust one another, so they can extend real-world social interactions and do fun things together in a whole new way. 3° is a beta test of an innovative application based on new networking technology developed by Microsoft.
The 3° user experience was inspired by our research on the computing habits of the “Net Generation”, people under the age of 24 who have grown up using the Internet. This is the first generation to which the Internet is commonplace, so ubiquitous as to be incorporated into their daily lives. As a result, their attitudes and behaviors are radically different compared to previous generations. They have internalized technology and will be doing new things in new ways. “NetGenners” are important early adopters of technology, and understanding their needs is critical for understanding future technology directions.

Monday, 8 September, 2003
15:30 - 17:00 Pacific Time
Intel Research Berkeley, 2150 Shattuck Ave., Suite 1300