September 30, 2003
Track a Soda Can with GPS?
"According to the Indianapolis Star Online, next summer Coca-cola will feature a promotion in which winners will be located by satellites tracking GPS devices implanted in the winning cans..."
Read the Slashdot post:
http://slashdot.org/articles/03/09/30/189208.shtml?tid=126&tid=158&tid=99
kurt
Posted by kurt at September 30, 2003 05:10 PMComments
hope I'm not inside when I win
Posted by: will at September 30, 2003 06:21 PM
The same post references Cokes "monster" "intelligent" billboard in Picadilly Square.
"This is an intelligent sign, with state-of-the-art computer technology, built-in cameras and an on-board heat sensitive weather station," the Coca-Cola Co. said in a statement.
"The sign can respond to weather and movement. When it's raining, big drops will appear on the screen and when it's breezy, the Coke sign can ripple as if it's being blown by the wind," a spokeswoman for the company said.
"It will also be able to recognize if people are waving at it from the ground below and, eventually, will be able to respond to text messages from mobile phones, she said."
http://story.news.yahoo.com/news?tmpl=story&u=/nm/britain_cocacola_dc
Posted by: peggy at October 1, 2003 11:57 PM
Imagine the infrastructure that must be behind the "sign"... Sensors, monitoring passing meaningful triggers to drive event management and real-time responses from back-end systems. Fascinating combination of technologies... Show that RFID technologies can be leveraged to improve the overall experience, provided privacy downsides are dealt with.
Far Mill
Achieve Breakthrough Performance through RFID Technology
Posted by: Far Mill at March 4, 2004 07:44 PM
