October 27, 2003
Datamining TV audience activities
AOL news release blogged by Henry Jenkins/MIT:
... I received notice about a new project involving the intersection of television, Tivo and the internet. AOL has announced a plan to offer twenty-second clips of the five most talked about moments from television the previous night. The selection will be based on their monitoring of chatrooms and message boards and based on data from Tivo usage. It's scary how much the media industry now knows about audience response and how quickly it can act on that information!
