June 18, 2004
Game Ads
Viacom Eyes Game Ads - GameMarketWatch.com - Insight for the Electronic Entertainment Industry
"I think the jury is in, people are spending a lot of time in interactive," Bressler told attendees at the Global Digital Summit, sponsored by OgilvyOne, the interactive marketing division of ad agency Ogilvy & Mather. "The interesting thing for us is to figure out if there's a market for advertising in video games."
Posted by sfisher at June 18, 2004 03:09 PMComments
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