July 02, 2004
Mobile Gaming - Who Says Women Don't Play?
Fifty-eight percent of U.S. mobile gamers are women, compared to 42 percent who are men, according to the recent Yankee Group U.S. Mobile Entertainment Survey. In addition, 29 percent of male mobile gamers purchased games compared to 17 percent of women. The Yankee Group is one of those market research operations, and their Media & Entertainment Strategies senior analyst gives some top line insights in the release.
"Our survey clearly disagrees with the common stereotype that men, especially young men, are the most ardent mobile gamers. The largest market may be getting the least attention in a space that's increasingly competitive. This could be important news for games manufacturers and other content providers making large investments in game design and marketing programs that target men and adolescent boys."
Posted by jbleecker at July 2, 2004 08:15 AMComments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)
