October 04, 2004
Film and Fragrance
USC Events Calendar - Film and Fragrance
Thu, October 7, 2004 at 4:00 pm
Admission: Free
Doheny Memorial Library (DML)
Intellectual Commons
University Park Campus
Scientist and entrepreneur Avery N. Gilbert reveals the science of odor perception - including the role of biology, psychology and culture - and the many ways in which scent has permeated through popular culture.
Pleasurable scents have played a significant role in society since the dawn of civilization - as an aid in religion and healing, as a spur to international trade in perfume ingredients and as a catalyst to the art of love. Popular culture and entertainment gave rise to Smell-o-Vision and Aroma-Rama. More recently, scents have been used to create a specific mood at special events, from holiday parties to concerts. Scent creation is also at the heart of today's multi-billion dollar fragrance industry.
Gilbert is the founder and president of Synesthetics, Inc., which has provided consulting and multisensory science for the development and marketing of consumer products since 1995. Clients include manufacturers of leading brands in the air care, personal care and fine fragrance markets.
Posted by sfisher at October 4, 2004 02:29 PM | TrackBackComments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)
