July 25, 2005
Playing the future
Series of articles interviwing game industry figures. Filled with the usual hype and hollywood lines, but worth reading to compare the different perspectives:
BBC articles
Posted by brad at July 25, 2005 07:47 PM | TrackBackYves Guillemot, Ubisoft: Our goal is to do what they do in movies, but where you are the actor.
Michel Cassius, Xbox: When I look at this and the number of games in development right now, I definitely think the next generation, and even current generation, can tap into broader audiences...Broadening will come as well through different experiences on the Xbox 360. We want one billion people to experience gaming in the next generation.
Kathy Vrabeck, Activision: But it is not a big focus for us. There is so much untapped opportunity for us among the core male gamer, that going after the female gamer is not high on the priority list for us.
Tameem Antoniades, Ninja Theory: There is an understanding among a few companies but you don't see a lot of it. I can't remember the last time I felt emotionally attached to a game.
David Gosen, I-Play: Look at DS. Through the touch screen approach it created something that is innovative and new...That is a small example of how technological advancement can create new gaming experiences and that is the challenge for the three console manufacturers.
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