My expo pass only allowed me to get into sponsored talks. I went to a few different ones sponsored by Blackberry(yes, Blackberry), Microsoft Kinect, and Qualcomm among others.
Oh! and I somehow ended up in Janus Rau Sorensen’s (Crystal Dynamics/ IO Interactive(Square Enix)) “Arrggghh!!! Blending Quanititative and Qualitative Methods to Detect Player Frustration” which was an exercise in the obvious. During his brief 25 min talk, Sorensen took us through the user research process for the game Kane and Lynch 2: Dog Days. He walked us through the “triangulation” process of determining the frustration bottle necks for the game through interchanging qualitative(observing and interviewing players) and quantitative(automatic data gathering) methods of analysis. We looked at some mundane graphs. I was hoping the talk would reveal new approaches to user research analysis, or game specific data mining and visualization techniques, but it ended up telling a familiar tale.
One of Blackberry’s heads gave a talk about reviving Blackberry phones and their Blackberry OS(10.0) through their latest tablet, the PlayBook. The most interesting aspect of the talk was Blackberry’s interest/willingness to give a thought to the emerging markets, even if it’s because they already have a strong foothold in places like the Caribbean, Latin America, and India. At yet another mobile symposium…to my question of what can be done to focus attention to a more global audience/market(beyond western countries) one of the panelists replied by going off-topic by saying that they test their games in the Philippines, or Australia if they want a more accurate estimate of how their game will do once it’s released in the United States and Europe. The answer in short is that no company’s willing to go where there’s no money. Fair Enough. But the value/fun’s in creating and discovering new markets, no?
Also went to a Kinect Speech Recognition promotion talk. The big reveal was that developers have to cheat a lot to make it seem like speech recognition’s natural and to have it work on the Xbox360. Factoid: The Kinect has a multiarray microphone that has the ability to selectively listen in certain directions. It can listen to the head of the detected skeleton and to a very select set of pre-determined vocabulary.

