Anne Balsamo

Speaker: Noah Wardrip-Fruin, University of California, Santa Cruz

Time: Wednesday, September 23, 6-8 pm
Location: USC's Robert Zemeckis Center for Digital Arts (RZC)
Room 201 Zemeckis Media Lab (ZML)

What matters in understanding digital media? Is looking at the external appearance and audience experience of software enough—or should we look further? This week Professor Noah Wardrip-Fruin will be speaking about his new book, Expressive Processing: Digital Fictions, Comptuer Games, and Software Studies (MIT, 2009). Wardrip-Fruin argues that understanding what goes on beneath the surface, the computational processes that make digital media function, is essential. HE suggests that it is the authors and artists with knowledge of these processes who will use the expressive potential of computation to define the future of fiction and games. He also explores how computational processes themselves express meanings through distinctive designs, histories, and intellectual kinships that may not be visible to audiences. Wardrip-Fruin looks at "expressive processing" by examining specific works of digital media ranging from the simulated therapist Eliza and the first major story-generation system Tale-Spin to the complex city-planning game SimCity. Digital media, he contends, offer particularly intelligible examples of things we need to understand about software in general; if we understand, for instance, the capabilities and histories of artificial intelligence techniques in the context of a computer game, we can use that understanding to judge the use of similar techniques in such higher-stakes social contexts as surveillance.