Music X Essay-Writing Contest
Hi All,
As announced in the seminar of October 21st. I have participated in the writing competition mentioned in the title and I won one of the three top prizes!!
It's the little things that matter :)
Without further ado I give you the "masterpiece":
Music [X]
A View from the Future of Music
The consumers of today are going to be the creators of tomorrow. End of story. Not exactly a revelation, judging by the ongoing trend in Mash-up culture, Machinima and User-Generated-Content (UGC) on game forums. What this mean is that given the proper tools, people are going to be creating as much as they are consuming and thus bringing to the fore the notion of self-broadcasting.
If we combine the ubiquity of smart phones, the increase in throughput of wireless infrastructure and ease-of-use of music creation, we end up with an all-in-one personal publishing powerhouse that leverages the advantages of social networking applications and concepts to drive self-publishing and promotion.
User-Centric Music
On the big-label front, open and less restrictive reuse and distribution of AAA titles will happen where creators will be fairly compensated but at the same time consumer appropriation and reinterpretation of the IP will be encouraged and enabled. Your favorite band’s album will be interactive; each song will be multi-tracked where you can if you choose to turn off the drum track or listen to one song in acapella mode. The natural extension would be laying your own tracks over that and making it your own. The tools will be there for it to happen. Not only that, but you will share either the original track or your own remix of it with your friends ala twitter and your friends will follow your personal station and even recommend it to their own social network.
There’s also ‘play’ potential to this where you could design your ‘Name That Song’ game for people to participate and play a guessing game.
Not only will this be a great promotional tool for the originators of the content, but also it will be hands off, organic, and low maintenance for the publishers.
Aware Media
Another interesting development might also push music into the area of geo-tagging and locative media. This will provide the listener with ability to associate the media they consume (music being part of that) with a time and place that’s meaningful and personal, for example: you are taking a hike and you reach a particularly difficult section of your trail, or you stumble upon a birds nest and coincidentally a song comes up on your media player’s list that has an enhancing effect on that particular experience. You will be able to associate that song with that place and that moment, effectively making your media context aware. Naturally you will be able to share that with your network creating a library of memories that far extend the life of a song.
Imaging your parents had the ability to annotate that Beatle’s concert they went to in the 70’s, or associating a John Lennon song with the location of his assassination.








