Interactive Media - Simple and Effective
DDB Stockholm recently launched a campaign with Volkswagon to get people to change their lazy ways (and buy an environmentally friendly car in the process). The videos show how a little feedback can change the way people interact with everyday objects.
It doesn't look like the English site (thefuntheory.com) is live yet, but the Swedish site is and has a link to a contest where you can submit your own ideas for a chance to win 25,000 kronor (€2,430, $3,590). Seems like a fun project to take on.
Thanks to Victoria for sending me the initial video.