Anthony Ko

DDB Stockholm recently launched a campaign with Volkswagon to get people to change their lazy ways (and buy an environmentally friendly car in the process). The videos show how a little feedback can change the way people interact with everyday objects.

It doesn't look like the English site (thefuntheory.com) is live yet, but the Swedish site is and has a link to a contest where you can submit your own ideas for a chance to win 25,000 kronor (€2,430, $3,590). Seems like a fun project to take on.

Thanks to Victoria for sending me the initial video.

Posted by Anthony Ko at 2:19 PM | Permalink | Comments (0)

Saw this linked on core77.com - it's almost too extreme to be believable. 'shopped?

In this astonishing photo, a model is wearing a new gadget, from electronics manufacturer Toshiba, that enables the wearer to experience a full 360-degree view on a 40 centimetre dome-shaped screen.

Posted by Anthony Ko at 2:28 PM | Permalink | Comments (5)

This stuff was apparently generated by Pintar's VirtuaLab Mechanics, but the site doesn't seem to be letting me download the software at this moment.

Posted by Anthony Ko at 10:14 PM | Permalink | Comments (0)