Dungeon Runners, aka the brother of WoW that was beat too much as a kid has just launched in-game advertising along with their Chunk 2 (2nd Expansion) update. For those of you who haven't played Dungeon Runners, it's a free to play fantasy MMO developed in the US by NCSoft that really looks like a pretty complete rip-off of WoW's style. Gameplay is pretty lacking though, it's basically diablo-like in it's point and click simplicity, and you're also unable to change the camera angle...
The ads will take the form of scrolling banners on the top of the screen during gameplay, during load screens, and other random downtime moments. If you're willing to fork over the 5 dollar a month subscription fee, you'll be blessed with a Tome of Remove In-Game Ads. It'll be interesting to see the general reaction to this as there really haven't been in-game ads this obtrusive in an MMO before. However, when I think about it, the last time I logged onto Dungeon Runners about a month ago there were about 800 total players online, with around 150 being subscribers, and I think it was a Saturday afternoon too, so hey, someone needs some kind of revenue to keep the game running.