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Lineage II Starts a Giant Push for Subscribers in Asia With New Expansion

Lineage II recently received it's biggest expansion since launch, including the new playable Kamael race. The Kamael are a one winged "dark angel" race with a major focus on physical melee combat. Lineage II never had the popularity of the first one, which fulfilled a similar role in Asia's MMORPG market that Everquest did in the United States. Currently, original Lineage subscribers still outnumber Lineage II subscribers by about 20% in Asia, again similar to Everquest. Monthly subscription games have never been popular in Asia, mainly due to the demographic and personal economy of MMORPG players here. WoW being the only game to break that trend, among other records it shattered.

For Taiwan, NCSoft is offering 100 free hours of Lineage II to commemorate the release of the Kamael. When you look at it, 100 hours is a lot of game time, even for a MMO. It seems that NCSoft is hoping to get a large number of players invested in the game during the promotional play time and hopefully keep them paying as subscribers down the road. In the US, Lineage has never done well, due to the very "Asian" style of gameplay (ie You Like A The Grind) and art style. It's interesting to note also that free trials here are given in hours instead of X days in the US. If you do decide to hop on, there's a special in-game event running from the 12th of December to the 8th of January. More details linked below.

There's a big article about the revival of arcades in Taiwan and the fulfillment of my earlier prediction last year about the rise of RFID card based games. I'll be posting these soon, so stay tuned! I'm very excited about these recent trends!

Kamael Launch Event Info

More Detailed Info about the Kamael

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This page contains a single entry from the blog posted on December 16, 2007 5:46 AM.

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