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October 30, 2004
Week 1 "Merchants of Cool"
It makes me think about how media affects young kids to feel what's cool thing and what's not. Media like TV uses every possible tools to make audience to watch the program. It's money related bussiness. They use what appears to be COOL to make favorable feeling for something they try to sell to make money. If a kid don't know this tendancy of what's cool and what's not, then the kid may be sort of isolated, from kind of culture they share with other kids out of this kind of public media. This Coolness among young kids usually doesn't come out of thoughtful choice, but they tend to accept without criticism what media creates as popular things of the current time. Bussiness people want to make their brand as the symbol of that Coolness of current time and try to link something popular at the time with their brand, and now "Brand" itself is on the table of judgement to be classified as a coolness or not. Now, the choice of buying a product is not necessarily because of the quality of the basic function of itself but rather because of how "Cool" the brand is. Young kids try to immitate the image of "Coolness" from TV commercial, magazine, and also a classmate who does the same thing. Now, the media trying to know much more of this kids as big costumers reflects them on the screen and watches them imitating what the media itself affected to them. Now, the media is affected by what they did. This kind of interactivity makes me worry about what's behind all this happening. Thinking about it, I cannot erase the thought that it's always money behind that. This reminds me the importance of regulation system for public media and what's the government's role in this and how hard to control this kind of social interactivity which has many sides involved.
Posted by doox at October 30, 2004 09:05 AM
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