January 6, 2006

If video game is a Media

gamemessage.jpg

After days and nights thinking, I suddenly realized what is missing in our current video game industry.

Media is defined as a medium to realize communications. If you see video game as a media, it has to have two components:
One is the interactive system which is the thing to realize communication, it is designed to serve specific needs, for example, generating fun experience. Then the other part is the content that system will communicate, it is the specific need, the specific message, the specific experience game designers want to communicate to the players.

Sadly when I tried to dig the messages from today's games, most games don't have a message or have a very shallow message. And most game system is not even designed based on the message, instead, they are all the believer of "fun, cool, and addicting" which makes most games feel the same today, though they have different skins.

If you ignore the importance of the message, just want to focus on an addictive interactive system, please check out Vegas. Slaughter machine is not a media. Why are there millions of people look down at video games? What kind of messages have we been making in the past twenty years?

Beyond fun, addicting, cool, think about messages like love, evoking, humanity, nature and Zen. If a video game is made to communicate Zen, then staying still and not touching the controller will be the right action a player should do. Will any blockbuster game designer today design a game that player will have to stay in meditation for 3 min? Probably not. Will that be a great experience? I'll say very likely YES!

Fortunately, we have seen games that tried to deliver deep messages here and there in the recent five years. For example, as the creator of Katamari Damacy claimed, he made that game with the intention to communicate "Love". And people loved the game and learned to love more in "We love Katamari"...

In my opinion, the new era is coming, the Citizen Kane of video game as a true media is near, the future of this media is bright and shining...

What do you think?

Posted by Jenova at January 6, 2006 2:17 AM


Comments

I think the message is definitely missing from a large number of games. My thesis project attempts to build an interactive experience around a central message/theme, though for the very reasons you described above, I have hesitated to call Telmahre a "game."

Is game even the right word? I suppose the word "film" does not adequately describe modern motion pictures either. I tried to convince a prominent designer at EA that games should be designed around a central theme and he sneered at me, saying that I would change my tune if I had his 10 years of experience (full post on this soon!) So I don't know how exactly it's going to come about--I doubt EA's going to be the one to do it though.

Posted by: msteffen [TypeKey Profile Page] at January 6, 2006 6:25 PM

An artist/designer's job is to use his choice of medium to communicate whatever he might care to express. Some may argue that design is for function or business purposes, where Art is for personal. In ones communication they may seek to express any number of things, especially in this (post)post-modern pluralistic era. Ah, there's a word "express".

To express what one thinks or means; the process of making known one's thoughts or feelings; to use mediums to communicate, words, clay, light, pictures, sound, motion; these are all ways to get things out of ourselves, our minds, and in front of others, to communicate ideas with them; how many games have ever done so?

How many video game experiences left you with a new sense of reality?

How many games would you call Art? Good Art changes you, makes you think, and leaves you feeling like the world is anew.

What expression is there in a medium that is the works of many people, which are often driven by the almighty dollar?

Little but the expression of desired sales.

That is not to say that the fantastic talents within the games industry do not hold anything higher than dollars, but as it is right now, the industry is a machine. Driven by product, the illusions of focus groups and marketing numbers; but hey it's a business.

When the medium, which is Video Games, begins to break free from that manufactured mold, and becomes a place where individuals can come to communicate their vision, and are able to, then it will become what we all know it can be.

Heranamous Bosch’s The Garden of Earthly Delights, Marcel Duchamp's Toilet 'ready-made'; Orsen Welles’s Citizen Kane, Bernardo Bertolucci's The Conformist, Lucas’s Star Wars (episode IV); these things where done by visionaries carrying out their visions, sometimes by themselves, other times coordinating other's, to fulfill that vision.

There are few that are so fortunate in the gaming industry, or Television, or even Film, to be able to bring their visions to life, before they are killed by the gauntlet of the corporate world.

Modern mass media is awash in disillusionment.

It is us, a new generation of media artists that are called to break free from that mold and prove that Art, communication of the human soul, is possible in today's world of global media.

Video games as Art, expression, visionary communication, have only begun, we are here to usher it forward.
:)


Posted by: SEDinehart [TypeKey Profile Page] at January 6, 2006 6:35 PM

From my experience in EA, designers are trapped by a bunch of "No"s.

As I pitched a very exciting feature to the other designers, they said it's not possible and cost too much to make. As I talked to the programmers and have a sense that is doable, they said but there are so many other things they have to do first. So I have to convince the producer to let the programmers do it first, the producer returned me another "No". It's not their problem with a budget and a time limitation, you have to make choices. I feel in order to let real innovation grow, you need to have the freedom to try different things, at EA this freedom is minimal...

Posted by: Jenova [TypeKey Profile Page] at January 6, 2006 8:12 PM

I second that! See my most recent post...

Posted by: msteffen [TypeKey Profile Page] at January 6, 2006 10:33 PM

Addiction to my post, I am not saying fun & addicting games are bad. But if all the games are communicating the same message, game is never going to reach the market as wide as film does.

Today's games are mainly focus on a very specific audience group. The rich action in the games today makes the market very similar to the action movies. And we are pretty sure there are people who just never want to see action movies or horro movies. However, there are still other types of movies to back those people up.

You can always find your type of movie. That's why everybody can say movie is one of the greatest art form and entertainment media. Same as books and music.

If video game could not meet the needs from people who want more than actions and fun, video game is still far away from a mature entertainment media.

Posted by: Jenova [TypeKey Profile Page] at January 8, 2006 5:12 PM

amen.
you speak the truth.
we'ere stilla very young medium. very imature.
if we are to compare ourselves with another medium, lets say cinema...we're still in the buster keaton era. physical comedy. people getting hurt. really low-brow entertainement. very little message.

but we'll grow up. i like your point of view about beign taken seriiusly as a medium. i always talk about videogames beign taken seriously as ART...but maybe the first step toward becoming a respectable artform is to become a respectable medium.

very good point.

Posted by: fish [TypeKey Profile Page] at April 30, 2006 11:56 AM

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