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2 April, 2008
Does Winster Have Avatars?
Winster, an online gaming start-up, is developing games targeted at middle aged women. The games are based around the concept of reciprocal altruism. That is, rather than try to kill each other--the main purpose of several shoot-em-up games targeted at teen boys--the participants try to help each other solve puzzles or gain points. In a puzzle game, for instance, the players can swap pieces. Winster is also working on a cooperative form of poker.
from CNet: "Game start-up says anthropology is its guide." Looks like drop-in, simple, multi-player, puzzle games played for points which can be redeemed for prizes. Membership is free, but Club Winnie offers more opportunities for play and faster point earning. Sounds a bit like the Three Rings model! And the middle-ager casual games portals I remember hearing about in Korea - I wonder if Winster has avatars?
Posted by justin at February 11, 2007 11:56 PM
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