kellee's blog

Week 4: Tom Frisina, VP EA Partners: Independent Publishing

- his experiences founding Accolade and 360 Pacific
- what EA looks for in an independent project
- what EA looks for when considering investing in an indy publisher

week 5: Chip Lange, VP Online Marketing, EA: The Business of Internet Games

- business models for MMO’s from Ultima Online to World of Warcraft
- the take-off of the digital marketplaces
- premium communities, and how they work
- learning from Xbox Live
- learning from Club Pogo subscribers

WEEK 6: Carolyn Feinstein, VP Advertising and Communications, EA

- the role of research in the games business
- workshop: how to moderate a focus group
- 4 hour session