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Games as Advertisement

We have had a number of dicussions about the validity of advertising within games, but what about using games AS advertising? Kinda like "interactive commercials?" AXE, the company that makes body spray for men, produced a game entitled Mojo Master for just that purpose.

The goal of the game is to flirt with different types of girls in order to get them to come home with you. The mechanics of the game work like Magic, or similar card games, where you can collect different moves to use against your "opponents."

The game is completely free to play (only for PCs, though); just promise you'll think of purchasing AXE next time you are looking for a body spray, ok?

Comments

I don't need some game to make me think about AXE when (not if) I'm purchasing body spray

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