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I love the way Dice & EA setup the context of this game, and the way the trailer pushes the game as a emotional experience with a narrative.

"#51 -Attention and Sex" is an insightful little essay by Scott Berkun that I wanted to share about how dividing our attention over so many different things does us a disservice. I can't deny how relevant his point is to the field of interactive media and our program. There are so many things that call for our attention within this program and within the medium that we risk losing the "depth of experience" in our attempts to consume it all. I'm not saying that the interactive medium inherently causes us to divide our attention, nor am I saying that we cannot have a meaningful experience through the interactive medium. But there is a great temptation to try and take in all in at once everything that is wild and new and get lost in the process. This essay helped remind me what I was looking for in the first place.
I read this interesting little article on "Why Interactivity Doesn't Matter" via buzzcut.com. But first you should check out the red button.