kurt

Millsberry.com

Saw this commercial on Cartoon Network that seems to be a virtual community for kids. Well if you go to the site, you'll soon discover, unsurprisingly, that it's really just a marketing campaign for "Mills Online, Inc.", a subsidiary of General Mills (not mentioned anywhere on the site that I could see... but quite obvious), promoting both A Shark Tale and Trix on the front page. There are games to play of course, which reward kids with "Millsbucks", that can be spent in the downtown shopping district. Hooray for consumption! Check out the Millsberry Theater where you can watch ads for such nutrional breakfast cereals as Reese's Puffs, Cinnamon Toast Crunch and Trix. The future of marketing to children is totally awesome.

What is Millsberry?
Millsberry is a fun virtual city for you to explore. You create a citizen of the city and discover Millsberry through his eyes. You'll need to make sure he takes care of himself, so you'll need to get food (from the shopping area) and make sure he exercises (by playing games), but you'll also get to go on adventures, solve mysteries and have all kinds of fun while visiting Millsberry!