As discussed in CTIN 558 (The Business of Interactive Media), edoc laundry fashions will be featured on tonight's CSI.
``Fashion meets entertainment.'' That's the tagline for edoc laundry, a small company that meshes the interactive storytelling of video games with the cult appeal of alternative clothing.
In an unusual approach, the firm is using clothes as an entertainment medium and creating a line of rock music-themed clothes embedded with hidden messages that unlock episodes of a video story on the Web.
Next week, edoc laundry's clothes will be the centerpiece of a ``CSI: NY'' episode about homicide victims who share the fact that they're wearing similar T-shirts -- created by edoc -- with hidden messages."