E3 Booth babes begone!
Perhaps the true sign of maturity of a medium is the decision to stop selling it with the same strategies as porn.
The video game industry's annual showcase is saying goodbye to scantily clad booth babes, extravagant multimillion dollar exhibits, blaring lights and pounding music. Celebrity appearances from the likes of Paris Hilton or Snoop Dogg are a thing of the past, too.This year's version of the Electronic Entertainment Expo, renamed the E3 Media & Business Summit, will be a toned-down affair as organizers hope to have a far less flashy discussion on new and upcoming video games.