Michael Naimark

from Wired 03/27/06:

"Next month, Nintendo is releasing Brain Age, a DS game based on the research of the Japanese neuroscientist Ryuta Kawashima. Kawashima found that if you measured the brain activity of someone who was concentrating on a single, complex task -- like studying quantum theory -- several parts of that person's brain would light up. But if you asked them to answer a rapid-fire slew of tiny, simple problems -- like basic math questions -- her or his brain would light up everywhere."