the masses must wear glasses!
Disney Says Pixar Movies Will Be 3-D
NEW YORK (AP) - The Walt Disney Co. said Tuesday its Pixar animation studio will commit to 3-D by releasing all of it movies in the format beginning with "Up" next year.
Chief Creative Officer John Lasseter made the announcement in New York at a presentation of Disney's upcoming lineup of animated movies.
Box office figures have shown that the enveloping feel of 3-D can attract two to three times more moviegoers who are willing to pay as much as $3 more per ticket, analysts said.