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April 03, 2006
Not just a doll anymore
Some intriguing quotes from a New York Times article about a new theater show starring Barbie:
"Nowadays, a doll is never just a doll but a multimedia experience..."
"'When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations,' observed Chris Byrne, who has followed the toy industry for decades. 'Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.'"
Posted by rosenblj at April 3, 2006 09:43 AM
Comments
That's soooo B.L.E. (that is, Before Licensing Era).
When I made A Silly Noisy House for Voyager, I deliberately made the bear characters neutral and anonymous (not licensed - no Bernstein Bears Silly Noisy House) so that a child would be free to create their own stories. Open Play was a known concept before "emergence" was BIG.
Posted by: pweil ![[TypeKey Profile Page]](http://interactive.usc.edu/members/rosenblj/nav-commenters.gif)
at April 10, 2006 01:28 PM
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