State of CA sponsors earthquake ARG
They are calling it an emergency preparedness drill, but this sounds to me like the largest government sponsored ARG in history. It's not the most expensive ARG in history, because that would be the U.S. stock market. Whatever we call it, USC is playing its part in The Great Southern California ShakeOut, with a call for "victims" that has just been distributed. Volunteers will be adorned with fake blood and neck collars and asked to lie on Cromwell Field until they are "rescued" during the drill on November 13. Rumor has it that students from Pasadena's Art Center College of Design (which is slated to be reduced to a pile of rubble when the Big One hits - just take a look at this USGS-produced computer simulation) were enlisted to help design promotional materials for the event. Shouldn't the IMD community be getting a piece of the action to bump up the collaborative storytelling aspects of earthquake survival? Fake blood and neck collars? That is so George Romero. Come on, people. We're making an earthquake here!