IKEA as ARG
The IKEA company just issued this unusually recondite solicitation for counter-intelligence agents to document potential weaknesses and points of resistance in their pursuit of world domination of the home furnishings market. IMD students - especially those enrolled in CTIN 532: Interactive Experience and World Design - may want to take this opportunity to analyze an IKEA retail outlet in terms of its deployment of world-building strategies and its production of scripted spaces. What really is the difference between an IKEA store and a theme park?