
Speakers: Jonathan Strietzel and John Snoddy, Big Stage Entertainment
Time: Wednesday, April 2, 6-8pm
Location: USC's Robert Zemeckis Center for Digital Arts (RZC)
Room 201 Zemeckis Media Lab (ZML)
Big Stage is a media company whose breakthrough technology allows users to easily create and integrate a life-like 3-D avatar of themselves into everything from famous movie scenes, TV shows and video games, to music videos, short video clips, virtual worlds, still images, user-generated content, instant messages, e-mails, social networks and more – instantly. All Big Stage content can then be shared across social networks,mobile phones, and more.
The privately held, Pasadena, Calif.-based company was founded by three tech entrepreneurs who shared a vision for a new media paradigm in which users themselves inhabited the very content which they consumed, and in which the digital fidelity of 3-D animated people -- created and controlled by average consumers -- would soon render virtual performances almost indistinguishable from original performances captured in high-resolution media.
Big Stage’s life-like avatar creation system stems from advanced stereo reconstruction technology funded by multiple government grants, including the CIA, as part of a nineyear cumulative research project at USC. Company Co-Founder Jonathan Strietzel first saw the potential for this technology while meeting with the project’s chief scientist, Doug Fidaleo, Ph.D., at USC. He then assembled Co-Founders Jon Kraft and Jon Snoddy, who each brought unique skills and perspectives to the table, and were able to craft a powerful business vision, secure funding, obtain the core technology license from USC, and hire Fidaleo to officially help bring their vision to life.
Building on the USC research, Chief Technology Officer Snoddy, Chief Scientist Fidaleo and their team were able to take the quality and accuracy of complex, expensive 3-D scanning technology previously only available to production houses and animation companies and offer it to any consumer with a digital camera through a free, fun and easy to use Internet-based platform, for wide-spread entertainment immersion.
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