IM-TV (Interactive Mobile TV)
From DigitalMediaWire newsletter:
Oslo - The first trial of interactive mobile TV programming was launched this week in Norway, a collaboration between broadcaster NRK and wireless firm LM Ericsson. The six week trial of the IM-TV service will enable viewers of the Norwegian music video show "Svisj" to interact in real time by voting for upcoming videos, and messaging the show's hosts and other viewers while still watching the program. The cost to interact is about half that of standard text messages. "Our solution makes it possible for viewers to interact with a show that they are watching on their mobile device in a whole new way, creating a much richer TV experience with the help of the mobile channel," said Ericsson Mobility World vice president Kurt Sillen.
http://biz.yahoo.com/iw/051202/0102895.html
http://tinyurl.com/9ck57 (Associated Press)
http://www.nrk.no/img/541868.jpg
