AOL plans media mix reality show
From Digitalmediawire:
"AOL to Host Web-Exclusive Mark Burnett Reality Series"
New York - America Online announced on Monday that it has signed a deal with Mark Burnett Productions, creators of "Survivor" and "The Apprentice," to produce a reality treasure hunt series that will air exclusively on its AOL.com website. Clues to the treasure in "Gold Rush!" will be placed throughout the AOL network, on websites including AOL.com, AIM.com, Moviefone.com and MapQuest.com, while the series will track the real-world challengers. "The world is changing and the Internet is about to become the next broadcast network," said Burnett. "With the volume of people able to watch content on their computers between 9am to 5pm, it could very well become the new primetime." AOL did not provide a launch date for the Web series.
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Comments
hrm.. how about... imagine the treasure hunt took place inside of an MMORPG, SL style. The Survivor style stars would be visible to all, but you the viewer would only see them (i.e. you wouldn't see the audience of millions grouped around the scene.. like in golf tournaments :p )
You are free to fly around the scene, watch from any angle, follow any specific character around (but not interact with them, or at least not all the time), etc... and of course free to buy stuff advertised on giant billboards all over the place. "Off world" there could be message boards and such pooling resources... and hey why not even a way to "see" other "audience members" in-world. The "show" would run 24/7 for a month.. and make billions...
Get me my agent on the phone!!
;)
Posted by: Boris Anthony![[TypeKey Profile Page]](http://interactive.usc.edu/members/sfisher/nav-commenters.gif)
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February 1, 2006 5:32 PM
that is an amazing idea boris...
Posted by: mt![[TypeKey Profile Page]](http://interactive.usc.edu/members/sfisher/nav-commenters.gif)
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April 1, 2006 9:13 AM