Cameron Film With Multiplayer Game Tie-In
From Digitalmediawire:
Director James Cameron ("Titanic," "The Terminator") plans to produce a sci-fi film that will first be introduced to consumers through an online multiplayer game before it debuts in theaters, BusinessWeek Online reported. "So much of literary sci-fi is about creating worlds that are rich and detailed and make sense at a social level," Cameron told BusinessWeek Online. "We'll create a world for people and then later present a narrative in that world." Cameron is reportedly already at work on the screenplay for "Project 880," which he said is still at least two years off.
http://www.businessweek.com/magazine/content/06_07/b3971073.htm