Scott Fisher

Encouraging article and interview recently in worldchanging.com on how Hollywood studios are beginning to embrace greener practices both on set and on the lot. Wonder if anyone in the game and interactive industries is thinking about this?

From the interview with Warner Brothers:

MK: Warner Bros.’ Syriana was the first film production to be carbon neutral. Are there plans to do that with other films or was it more of a marketing effort in conjunction with the subject matter of the film?

SB: Well, then it was definitely related to the subject matter of the film. And both Participant Productions and Warner Bros. felt like if we’re going to put this out there, we really oughta’ be walking the talk. And it was the first time that we had ever even looked at a film in terms of its environmental footprint and its greenhouse gas footprint. And we did it kind of in arrears. We hadn’t planned on it in the very beginning. I think we did it a little bit late in the game in terms of marketing the fact that it was climate neutral. We sort of missed the usual marketing circuit for the film and maybe there’s an opportunity there. So we’re still learning. We don’t have a specific plan in mind, but we’ve certainly talked about it. And we’ll continue to look for more films to do that with and more ways to educate the public in terms of what we do. So that was our first “trying it on for size” so to speak and I think it went very well.