Scott Fisher

Speakers: Dennis Wixon & August de los Reyes, Microsoft Game Studios
Time: Wednesday, October 10, 6-8pm
Location: USC's Robert Zemeckis Center for Digital Arts (RZC)
Room 201 Zemeckis Media Lab (ZML)

Title: “Making Emotions Work for You – Revolutionizing the way Emotions are understood and Measured for Product Design. "
How can you know if that a design works? Do users see the design the way you intended it? Can user research and design partner to make to provide useful answers? We say Yes and we can “prove” it. We present a brief overview of the current approaches to product design. We introduce a classic but innovative theory of human emotion that has simple and practical implications for both design and research. We show how this approach is reflected in many consumer products. We take this framework and show how it was used to guide the research work on the most successful game in history. The aim is to change the way you think about creating an engaging design, user research, and human emotion.

BIOS:
Dennis Wixon directs research at Microsoft Games studios which is recognized as a leader in applied methodology. Previously, Dennis was usability manager in the Software Usability Engineering group at Digital Equipment Corporation, where methods such as usability engineering and contextual inquiry were developed. He co-edited a book Field Methods Case Book for Software Design with Prof. Judy Ramey of the University of Washington. Dennis holds a PhD. in social psychology from Clark University.

August de los Reyes researches emotional design as a degree candidate in the Advanced Studies Program at the Harvard University Graduate School of Design. Also a PhD candidate in the Technical University of Delft’s Industrial Design Engineering initiative on Emotion and Design, August will be a visiting fellow at the University of Oxford beginning this fall.

This work was recently featured in Wired and is critical to our industry. Don't miss this talk!