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IMD Forum for 10/29/08: "Paradigms of Innovation"

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Discussion leader: Kristy Kang
Time: Wednesday, October 29, 6-8pm
Location: USC's Robert Zemeckis Center for Digital Arts (RZC),
Room 201 Zemeckis Media Lab (ZML)

Discussion Title: "Paradigms of Innovation"
Tonight's seminar will focus on the various approaches to innovation raised in the previous two seminar presentations by Tracy Fullerton and Paul Yarin. Logs for the backchannel discussion can be reviewed on the respective talk announcements and IMD wiki.

Readings for this discussion are:
1. Clayton Christiansen, "The Innovator's Solution (intro)."
2. John Seely Brown, "Introduction: Rethinking Innovation in a Changing World."
3. John Seely Brown, "The Debriefing"

Other recommended Readings are:
1. "Innovation", WIkipedia.
2. "50 Greatest Game Innovations", Business Week, 11/5/07

BACKCHANNEL LOG: Download file

Wed Oct 29 17:35:23 PST 2008 dread Led by Kristy Kang

Wed Oct 29 18:02:08 PST 2008 dread http://web-app.usc.edu/ws/eo2/calendar/113/event/866387

Wed Oct 29 18:04:45 PST 2008 snark! http://www.270towin.com/simulation/

Wed Oct 29 18:06:46 PST 2008 nahil http://interactive.usc.edu

Wed Oct 29 18:11:53 PST 2008 ndef http://interactive.usc.edu

Wed Oct 29 18:12:06 PST 2008 dread http://web-app.usc.edu/ws/eo2/calendar/113/event/866387

Wed Oct 29 18:12:52 PST 2008 ndef http://interactive.usc.edu

Wed Oct 29 18:14:44 PST 2008 imdbot http://imd.usc.edu

Wed Oct 29 18:14:44 PST 2008 dread http://web-app.usc.edu/ws/eo2/calendar/113/event/866387

Wed Oct 29 18:15:21 PST 2008 naimark hi

Wed Oct 29 18:15:25 PST 2008 snark! b-b-b-backchannel!

Wed Oct 29 18:15:36 PST 2008 dread http://web-app.usc.edu/ws/eo2/calendar/113/event/866387

Wed Oct 29 18:16:06 PST 2008 snark! http://www.270towin.com/simulation/

Wed Oct 29 18:16:16 PST 2008 dread http://web-app.usc.edu/ws/eo2/calendar/113/event/866387

Wed Oct 29 18:22:13 PST 2008 dread http://en.wikipedia.org/wiki/Innovation

Wed Oct 29 18:24:02 PST 2008 dread http://stevens.usc.edu/innovationstudies.php

Wed Oct 29 18:25:23 PST 2008 dread http://www.charlierose.com/shows/2004/02/17/3/a-conversation-with-professor-clayton-christensen

Wed Oct 29 18:31:46 PST 2008 omgpvd important to note that there are free-market based issues with japan's economy that have also had an effect on their growth over the last two decades

Wed Oct 29 18:33:18 PST 2008 dread Is it only about sustained growth?

Wed Oct 29 18:35:31 PST 2008 omgpvd I think it's also about allowing downturns

Wed Oct 29 18:35:40 PST 2008 omgpvd this is interesting to watch due to it's age

Wed Oct 29 18:38:38 PST 2008 dread http://stevens.usc.edu/innovationstudies.php

Wed Oct 29 18:39:17 PST 2008 dread http://www.xerox.com/innovation/parc.shtml

Wed Oct 29 18:41:19 PST 2008 Diablo What happens to products that are ahead of their time?

Wed Oct 29 18:41:43 PST 2008 Diablo Would they still be considered innovative under the new measuring stick?

Wed Oct 29 18:43:25 PST 2008 omgpvd they might be innovative, but they're (generally) not successful because of the culture to which they're introduced

Wed Oct 29 18:45:42 PST 2008 MikeR so i think that generating ideas is an important component of generating ideas

Wed Oct 29 18:45:52 PST 2008 MikeR what are some techniques that other people use to generate ideas?

Wed Oct 29 18:46:10 PST 2008 MikeR even before prototyping

Wed Oct 29 18:46:19 PST 2008 omgpvd sometimes I generate ideas with my idea generation machine

Wed Oct 29 18:47:14 PST 2008 MikeR being primarily a visual person, i like sketching and word lists

Wed Oct 29 18:47:24 PST 2008 dread what about scenarios where users work out a new use for a product? Who's the innovator, the user or the designer who make it open enough?

Wed Oct 29 18:48:35 PST 2008 omgpvd I kind of like the idea of reappropriating technology given the realization that there's a place for it

Wed Oct 29 18:49:01 PST 2008 logan i think its something of a partnership

Wed Oct 29 18:49:14 PST 2008 dread collaboration

Wed Oct 29 18:49:27 PST 2008 ndef @MikeR It's sort of a nebulous thing, I guess. I like talking through ideas, or free-writing, to try to take a seed someplace unexpected.

Wed Oct 29 18:49:45 PST 2008 logan but the designer gets kudos for creating an intuitive invitation to collab

Wed Oct 29 18:49:54 PST 2008 dread right

Wed Oct 29 18:49:57 PST 2008 logan @MikeR I also have a generation machine (pedal powered)

Wed Oct 29 18:50:10 PST 2008 ndef @logan Way to go green.

Wed Oct 29 18:50:17 PST 2008 omgpvd mine is solar

Wed Oct 29 18:50:26 PST 2008 omgpvd that's why I'm in LA

Wed Oct 29 18:50:29 PST 2008 logan and associative word clusters

Wed Oct 29 18:50:31 PST 2008 omgpvd more productive here

Wed Oct 29 18:50:41 PST 2008 logan i preer to exercise when i come up w/ my ideas

Wed Oct 29 18:50:46 PST 2008 logan *prefer

Wed Oct 29 18:51:36 PST 2008 MikeR haha, i have come up with some of my best ideas in the shower

Wed Oct 29 18:51:47 PST 2008 logan eureka

Wed Oct 29 18:51:55 PST 2008 ndef Haha.

Wed Oct 29 18:53:19 PST 2008 Diablo THere's smething Darwinian about innovation at the periphery

Wed Oct 29 18:54:55 PST 2008 dread http://interactive.usc.edu/members/sfisher/be%20the%20bike%20patent.GIF

Wed Oct 29 18:57:09 PST 2008 dread http://www.huffingtonpost.com/john-kao/singapore-as-innovation-n_b_91653.html

Wed Oct 29 18:57:45 PST 2008 omgpvd Apple: correct use of innovation in the market, post 2001

Wed Oct 29 18:57:57 PST 2008 MikeR well, even prior to that

Wed Oct 29 18:58:05 PST 2008 omgpvd prior to that they failed mostly

Wed Oct 29 18:58:12 PST 2008 omgpvd unless you go back to pre 1990

Wed Oct 29 18:58:23 PST 2008 MikeR yeah, i guess that was really macintosh

Wed Oct 29 18:58:32 PST 2008 omgpvd yeah

Wed Oct 29 18:58:35 PST 2008 MikeR but regardless, the ipod revolutionized so many things

Wed Oct 29 18:58:38 PST 2008 v http://en.wikipedia.org/wiki/User_innovation

Wed Oct 29 18:58:58 PST 2008 omgpvd the imac as well, back in 1998, pretty much saved apple

Wed Oct 29 18:58:59 PST 2008 MikeR it's intersting to note the number of UI designs that have been copied from the ipod

Wed Oct 29 18:59:10 PST 2008 omgpvd I'm not sure that the ipod did even revolutionize technology as much as UI

Wed Oct 29 18:59:20 PST 2008 MikeR but i would note that the ipod still doesn't support open source formats

Wed Oct 29 18:59:20 PST 2008 v http://www.huffingtonpost.com/john-kao/singapore-as-innovation-n_b_91653.html

Wed Oct 29 18:59:38 PST 2008 MikeR well, the ipod tied in with itunes

Wed Oct 29 18:59:50 PST 2008 omgpvd I'm not sure it matters due to the proliferation of support for mp3

Wed Oct 29 19:00:06 PST 2008 omgpvd I would consider that as open as can be, even if there is a license for it

Wed Oct 29 19:00:46 PST 2008 MikeR you are talking about the format, or itunes?

Wed Oct 29 19:00:50 PST 2008 omgpvd the format

Wed Oct 29 19:01:04 PST 2008 MikeR ah, yeah, i unfortunately sided with ogg vorbis

Wed Oct 29 19:01:37 PST 2008 MikeR but still, for a technology that is essentially free, it is odd that no one takes the time to include it

Wed Oct 29 19:01:52 PST 2008 omgpvd well, in terms of mass culture, ogg doesn't necessarily provide enough of an increase in quality to necessitate the learning curve, no matter how soft

Wed Oct 29 19:01:58 PST 2008 omgpvd much like bluray

Wed Oct 29 19:02:09 PST 2008 omgpvd although with bluray you have the bandwagon effect

Wed Oct 29 19:02:21 PST 2008 MikeR that is true, but there are certain watershed moments that will essentially be the tipping point

Wed Oct 29 19:02:58 PST 2008 MikeR like the switch to digital broadcast signals is going to cause roughly ten percent of tv watchers to abandon tv entirely

Wed Oct 29 19:03:02 PST 2008 omgpvd for bluray? when they stop making dvd players/dvds en large enough mass and bluray isn't appreciably more expensive

Wed Oct 29 19:03:04 PST 2008 omgpvd we're not there yet

Wed Oct 29 19:03:19 PST 2008 MikeR that's true, but regardless, people will be upgrading to hd tvs eventually

Wed Oct 29 19:03:24 PST 2008 MikeR and wanting higher definition content

Wed Oct 29 19:03:30 PST 2008 v from ministry of education, singapore http://www.moe.gov.sg/media/forum/2008/08/equal-chances-for-all.php

Wed Oct 29 19:03:36 PST 2008 dread Innovation = Creativity * Risk Taking

Wed Oct 29 19:03:47 PST 2008 omgpvd my bet is that the majority of people who haven't upgraded yet will upgrade when their old televisions no longer work

Wed Oct 29 19:04:18 PST 2008 MikeR i would tend to agree, but it will be interesting to see what happens to the economy

Wed Oct 29 19:04:41 PST 2008 omgpvd what will be interesting is where monitors (computer monitors) and televisions start to intersect

Wed Oct 29 19:05:37 PST 2008 MikeR yeah, especially as display inputs standardize

Wed Oct 29 19:05:38 PST 2008 omgpvd as price points for larger monitors continue to drop and stabelize somewhere near television (cost per inch)

Wed Oct 29 19:06:09 PST 2008 logan its interesting that this global community mind is still demarcated by nation

Wed Oct 29 19:06:15 PST 2008 logan well its gone now

Wed Oct 29 19:06:15 PST 2008 omgpvd there is probably a market for a television/monitor that is large enough for a TV and small enough for a monitor, with the correct inputs and a strong interface

Wed Oct 29 19:06:19 PST 2008 ndef Are display inputs standardizing on something that incorporates DRM?

Wed Oct 29 19:06:24 PST 2008 ndef Like HDMI?

Wed Oct 29 19:06:32 PST 2008 MikeR yes, unfortunately

Wed Oct 29 19:06:35 PST 2008 omgpvd I'm not sure we can call it yet though

Wed Oct 29 19:06:41 PST 2008 omgpvd displayport is looking like an option

Wed Oct 29 19:07:16 PST 2008 omgpvd an important consideration is that hdmi does support hdcp, but hdcp is not necessarily required for hdmi

Wed Oct 29 19:07:39 PST 2008 omgpvd hdmi is simply a digital interconnect, the same as DVI, but with digital audio streams integrated

Wed Oct 29 19:07:45 PST 2008 v http://www.edgeperspectives.com/

Wed Oct 29 19:08:05 PST 2008 ndef Interesting.

Wed Oct 29 19:08:14 PST 2008 MikeR still, with laptops shipping with hdmi ports

Wed Oct 29 19:08:28 PST 2008 omgpvd apple picked up displayport

Wed Oct 29 19:08:29 PST 2008 MikeR it seems like there is an attempt to standardize

Wed Oct 29 19:08:33 PST 2008 MikeR did they?

Wed Oct 29 19:08:35 PST 2008 MikeR interesting

Wed Oct 29 19:08:37 PST 2008 omgpvd also they are going to use displayport on their monitors

Wed Oct 29 19:08:44 PST 2008 omgpvd yeah, that's why I'm saying there might be something to pay attention to there

Wed Oct 29 19:08:48 PST 2008 MikeR are they going to include it in the next generations of ipods?

Wed Oct 29 19:09:08 PST 2008 omgpvd I have no idea - although right now they don't use hdmi either - just component or regular video

Wed Oct 29 19:09:25 PST 2008 omgpvd Bam

Wed Oct 29 19:09:27 PST 2008 omgpvd Apple

Wed Oct 29 19:09:38 PST 2008 MikeR yeah, i had to bring it back there, sorry

Wed Oct 29 19:09:55 PST 2008 omgpvd Tracy just pointed out why apple is successful post 2000

Wed Oct 29 19:10:48 PST 2008 dread http://interactive.usc.edu/members/wgraner/2008/10/googles_project_10100th_1.html

Wed Oct 29 19:12:20 PST 2008 omgpvd Smartphones are the next mainstream disruptive technology: Discuss.

Wed Oct 29 19:12:56 PST 2008 MikeR how far into the future are you asking?

Wed Oct 29 19:13:02 PST 2008 omgpvd 6-8 months

Wed Oct 29 19:13:20 PST 2008 MikeR yes, for at least several years

Wed Oct 29 19:13:22 PST 2008 omgpvd I think there is a marketing model that will also be disruptive soon

Wed Oct 29 19:13:24 PST 2008 omgpvd yeah

Wed Oct 29 19:13:29 PST 2008 MikeR especially as the processing power increases

Wed Oct 29 19:13:41 PST 2008 v http://networkcultures.org/wpmu/weblog/2008/01/30/out-now-mycreativity-reader/

Wed Oct 29 19:13:51 PST 2008 omgpvd definitely

Wed Oct 29 19:14:01 PST 2008 MikeR it seems they are converging with the decreasing size of the ultraportable laptop

Wed Oct 29 19:14:05 PST 2008 omgpvd well

Wed Oct 29 19:14:08 PST 2008 omgpvd think about netbooks

Wed Oct 29 19:14:22 PST 2008 omgpvd in netbooks today is the technology that will be in smartphones tomorrow

Wed Oct 29 19:14:30 PST 2008 MikeR they don't have the flexibility of smartphones

Wed Oct 29 19:14:36 PST 2008 omgpvd no, but they have more processing power

Wed Oct 29 19:14:39 PST 2008 MikeR especially with things like multitouch

Wed Oct 29 19:14:48 PST 2008 omgpvd as that processing power costs less in terms of power consumption...

Wed Oct 29 19:14:49 PST 2008 omgpvd oh

Wed Oct 29 19:14:58 PST 2008 omgpvd dude that's a design problem not a technology/adoption problem

Wed Oct 29 19:15:18 PST 2008 omgpvd multitouch exists in laptops and smartphones as of a month ago

Wed Oct 29 19:15:36 PST 2008 MikeR what laptops support it?

Wed Oct 29 19:15:47 PST 2008 omgpvd new macbooks/macbook pros

Wed Oct 29 19:15:48 PST 2008 ndef The new Macs.

Wed Oct 29 19:15:58 PST 2008 omgpvd dice

Wed Oct 29 19:16:09 PST 2008 MikeR oh, neat

Wed Oct 29 19:16:17 PST 2008 MikeR again with apple, too

Wed Oct 29 19:16:20 PST 2008 omgpvd yup

Wed Oct 29 19:17:28 PST 2008 omgpvd I think microsubscriptions are going to be a world-changing disruptive sales platform as well

Wed Oct 29 19:17:43 PST 2008 ndef Ha. When they catch on.

Wed Oct 29 19:17:57 PST 2008 omgpvd I'm not convinced anyone has used them correctly

Wed Oct 29 19:18:07 PST 2008 omgpvd business consolidation will help

Wed Oct 29 19:18:07 PST 2008 MikeR and this ties back into our question of DRM: people need to want to pay for the content they receive

Wed Oct 29 19:18:21 PST 2008 omgpvd yes

Wed Oct 29 19:18:34 PST 2008 omgpvd and they need to be able to use it in the ways they expect to be able to post-purchase

Wed Oct 29 19:18:37 PST 2008 MikeR in some ways, the idea was predated by shareware

Wed Oct 29 19:18:51 PST 2008 naimark http://en.wikipedia.org/wiki/Mountain_bike

Wed Oct 29 19:19:24 PST 2008 MikeR well, see, 20 or 30 years ago, when people bought cassettes and vinyl, did they expect to have access to the music?

Wed Oct 29 19:19:39 PST 2008 MikeR the changing expectation needs to be taken into account when considering this

Wed Oct 29 19:19:43 PST 2008 omgpvd they expected to be able to buy it, listen to it, and lend it to your friends

Wed Oct 29 19:19:45 PST 2008 naimark http://en.wikipedia.org/wiki/Mountain_bike#History

Wed Oct 29 19:20:00 PST 2008 omgpvd now they expect to be able to buy it, listen to it on any player, and lend it to their friends

Wed Oct 29 19:20:13 PST 2008 ndef Mike's right, though. Now, people expect more from it as well.

Wed Oct 29 19:20:21 PST 2008 ndef They expect to be able to edit, remix.

Wed Oct 29 19:20:27 PST 2008 ndef Not everybody, maybe.

Wed Oct 29 19:20:30 PST 2008 omgpvd I can dj with records

Wed Oct 29 19:20:30 PST 2008 ndef Not mainstream.

Wed Oct 29 19:20:35 PST 2008 ndef But it's emerging.

Wed Oct 29 19:20:41 PST 2008 Bill Aren't mountain bikes popular mainly because they're really cheap?

Wed Oct 29 19:20:43 PST 2008 MikeR yeah, and that is not a concept that content distributors understand yet

Wed Oct 29 19:21:11 PST 2008 omgpvd I'm not convinced that people expect to be able to remix an mp3 when they buy it off of itunes

Wed Oct 29 19:21:13 PST 2008 omgpvd (yet)

Wed Oct 29 19:21:23 PST 2008 MikeR dude, look at the grey album

Wed Oct 29 19:21:33 PST 2008 omgpvd I think we're talking about much more fundamental things, like being able to play it on any music player

Wed Oct 29 19:22:01 PST 2008 omgpvd the problem is that we've gone from having standards to music, to having a powergrab which segregates formats and players

Wed Oct 29 19:22:02 PST 2008 MikeR hm, i would agree, but with the caveat that that is an new expectation

Wed Oct 29 19:22:11 PST 2008 omgpvd I'm not sure it is yet, I think it can be

Wed Oct 29 19:22:16 PST 2008 omgpvd I think some people believe it is

Wed Oct 29 19:22:21 PST 2008 dread http://en.wikipedia.org/wiki/Mobile_banking

Wed Oct 29 19:22:47 PST 2008 logan this term seems more relevant pre smartphone

Wed Oct 29 19:22:52 PST 2008 MikeR oh, i agree, especially after the scare of walmart's DRM'd music

Wed Oct 29 19:23:10 PST 2008 logan my mobile and desktop internet are just different aspect ratios

Wed Oct 29 19:23:13 PST 2008 omgpvd I think most people just want what they feel are the same rights they had back when they bought vinyl

Wed Oct 29 19:23:25 PST 2008 omgpvd usability isn't there yet either, logan

Wed Oct 29 19:23:43 PST 2008 ndef @logan Good point. There are a number of technologies that are going to be swallowed up by convergence before they ever really get started.

Wed Oct 29 19:23:56 PST 2008 MikeR that may actually be a good thing, though

Wed Oct 29 19:23:57 PST 2008 omgpvd I think the app concept for mobile platforms is doing more than the internet concept

Wed Oct 29 19:24:34 PST 2008 logan apps to a certain extent i buy (but then again we have widgets on desktops - dont know how well those are doing)

Wed Oct 29 19:24:42 PST 2008 logan but SMS banking?

Wed Oct 29 19:25:38 PST 2008 omgpvd I think the concept of SMS banking will move into an app (or something like it) before it will be either truely accepted commercially or outdated by our ability to use the internet on our phones

Wed Oct 29 19:25:40 PST 2008 MikeR well, considering most carriers charge per sms, banking via sms is not so practical

Wed Oct 29 19:25:58 PST 2008 logan ya

Wed Oct 29 19:26:03 PST 2008 MikeR though, that is changing

Wed Oct 29 19:26:13 PST 2008 MikeR but, that seems to be due to the smartphone shift

Wed Oct 29 19:26:23 PST 2008 omgpvd *that hasn't even really started yet

Wed Oct 29 19:26:33 PST 2008 MikeR i would argue that it has, though

Wed Oct 29 19:26:43 PST 2008 omgpvd I mean it has, but we're at the very beginning of this wave

Wed Oct 29 19:26:47 PST 2008 omgpvd VERY beginning

Wed Oct 29 19:26:58 PST 2008 MikeR well, i would mark the iphone as the beginning

Wed Oct 29 19:27:16 PST 2008 MikeR especially considering how many phone designs have adapted to imitate it

Wed Oct 29 19:28:21 PST 2008 omgpvd yes

Wed Oct 29 19:28:31 PST 2008 omgpvd but we're still at ~10% of the market in 2007 for smartphones

Wed Oct 29 19:28:39 PST 2008 omgpvd worldwide

Wed Oct 29 19:28:51 PST 2008 omgpvd I think that this year it will go up significantly, but yeah

Wed Oct 29 19:29:10 PST 2008 MikeR again, dependent on the economy

Wed Oct 29 19:29:21 PST 2008 omgpvd I'm not sure it is as much as televisions

Wed Oct 29 19:29:24 PST 2008 omgpvd cell phones are now a utility

Wed Oct 29 19:30:09 PST 2008 Bill what about when innovation creates a need rather than filling one?

Wed Oct 29 19:30:32 PST 2008 MikeR i would say that cellphones are the perfect example of that, Bill

Wed Oct 29 19:30:51 PST 2008 omgpvd I agree with that

Wed Oct 29 19:30:56 PST 2008 logan bill sent that on an iphone

Wed Oct 29 19:31:00 PST 2008 MikeR rather, Bill's Phone :)

Wed Oct 29 19:31:43 PST 2008 dread http://www.xconomy.com/boston/2008/04/01/the-bank-of-america-deal-mit-media-lab-opens-doors-to-more-sponsor-involvement-in-research-direction/2/

Wed Oct 29 19:34:50 PST 2008 dread http://en.wikipedia.org/wiki/Interval_Research_Corporation

Wed Oct 29 19:38:02 PST 2008 naimark http://www.wired.com/wired/archive/7.12/interval.html

Wed Oct 29 19:47:50 PST 2008 ndef Tinkering vs Planning.

Wed Oct 29 19:48:00 PST 2008 dread vs problem solving?

Wed Oct 29 19:48:04 PST 2008 ndef Two approaches to innovation.

Wed Oct 29 19:48:13 PST 2008 ndef Three!

Wed Oct 29 19:50:26 PST 2008 omgpvd BE the disruptive change you want to see in the world.

Wed Oct 29 19:50:50 PST 2008 logan innovation guru

Wed Oct 29 19:50:53 PST 2008 Bill that term makes us sound like cool, cool rebels.

Wed Oct 29 19:51:04 PST 2008 naimark http://en.wikipedia.org/wiki/Disruptive_technology#The_theory

Wed Oct 29 19:56:45 PST 2008 Bill independence of mind as well as $.

Wed Oct 29 19:58:46 PST 2008 Bill companies are made of people, who are individual too.

Wed Oct 29 20:13:45 PST 2008 Bill what about innovation measured by influence on following works?

Wed Oct 29 20:14:21 PST 2008 Bill :)

Wed Oct 29 20:14:29 PST 2008 logan the movie Troy

Wed Oct 29 20:15:13 PST 2008 omgpvd arguably the only way to measure how pertinent aesthetic innovations (and UI innovations) are.

Wed Oct 29 20:15:45 PST 2008 Bill and Tarantino films.

Wed Oct 29 20:15:54 PST 2008 omgpvd not going to get into that one

Wed Oct 29 20:16:09 PST 2008 logan well he's the opposite of innovative BUT there's an anecdote...

Wed Oct 29 20:16:26 PST 2008 logan that when pulp fiction came out, every film student at USC re-edited the movies they were working on to be non linear

Wed Oct 29 20:16:32 PST 2008 logan influence w/o innovation

Wed Oct 29 20:16:53 PST 2008 logan more like a pastiche megaphone

Wed Oct 29 20:18:37 PST 2008 ndef Okay, but, by the Stevens definition, isn't that innovation?

Wed Oct 29 20:19:14 PST 2008 Bill bill's new idea: outovation!

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