My session in GDC2008
The schedule of my session in GDC 2008 has been fixed.
It's a 60-minute lecture.
https://www.cmpevents.com/GD08/a.asp?option=C&V=11&SessID=6981
Game Design Based on Micro-Transactions in Online Games
Speaker: Gyuhwan Oh (Assistant Professor, Ajou University), Taiyoung Ryu (Graduate Student, University of Southern California)
Date/Time: Friday (February 22, 2008) 9:00am — 10:00am
Location (room): Room 2002, West Hall
Track: Game Design
Secondary Track: Business and Management
Experience Level: All
Session Description
The presentation covers issues of micro-transactions in Korean online games. Firstly, it deals with comparison between two payment models in online games: subscription based payment model and micro-transactions and discusses with drawbacks of the subscriptions based payment models. We then briefly characterize micro-transactions in online games : features, methods and advantages of micro-transactions. The presentation also introduces various online games with various genres from MMORPGs to casual-style online games which have been successfully adapted micro-transactions as their business model as their case studies. The expansion of micro-transaction based online games is bringing about many changes in the overall game development process from game design, sales to distributions. Finally, the presentation discusses game design issues to efficiently accommodate micro-transactions in online games: how to balance between in-game items obtained by game-money and in-game items purchased by real money, how to abstract the function of such items, and how to strength events and communities.
Idea Takeaway
Participants are provided with current status of micro-transactions in Korean online games.
Intended Audience
Anyone who is interested in micro-transactions in online games in Korea would benefit from this. No prerequisites needed.