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November 30, 2004
alternative models @03:17 PM
so, my plan is to release my thesis project, now named location33 (short for location 33 1/3, like the record rpm), under my small music label Sao Bento Music as the first location-based album. I want to have a release event in Culver City towards the end of April or early in May. To accomplish a "release," I have sort of a multi-faceted distribution system, that correlates nicely to technology platform. This hierarhy is as follows:
tier 1: PDA + GPS. Users are provided with a device that allows them to walk around and listen to music in real time. This is the main technology platform I've been developing. It is also the most limited.
tier 2: iPod hack. Users can download the album from the web and put the album on their iPod as a Playlist. Each song name is a code, for example, 0104.mp3. As they walk through the environment, people can find physical stickers that exist within the location with codes on them, then switch their playlists to play the corresponding audio file. Downside: very opt-in. Upside: best sound quality and a hip tie-in with iPod that could reach a lot of users. Wouldn't be the best experience, but would at least be accessible.
tier 3: mobile phone. Users call up a number and enter a "waiting room" which is lounge music. When they see the first sticker code embedded in the physical space, then can enter it on their phone. The system then dynamically switches to the next appropriate audio file, trying to fake some sort of fade in / fade out using vxml. This could be pretty cool. Downside: long phone calls, lowest sound quality. Upside: very large user base, lowest-common-denominator platform.
tier 4: worldwide release. Choose either platform for tier 2 or 3 and provide world wide maps with the appropriate codes listed on them for different cities. A user can track themselves on the map, and when they come across a code on the map, they enter it into either the phone system, or they switch their playlist on the iPod.
I'm still focusing primarily on tier 1, because it is the best possible experience, I think. However, I do want other people to be able to use this system if it really is going to be similar to an album release, so I have to account for them, as well.
time to write new milestones, heh. luckily, I've already got a lot of the backend in place for the mobile phone business. and the iPod is more a matter of writing instructions than anything else (although I'm hoping that apple will support applescripts that control the iPod version of iTunes...)
posted by will | comments (0) | 
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