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December 02, 2004
val kilmer @04:13 PM
val kilmer is apparently the subject of a tagging/street meme in toronto. or, as it turns out, viral marketing scheme by a band called "val kilmer tagging caper." I'm guessing that the name for the band came directly from the idea of littering toronto with val kilmer (which, taken literally, is a terrible idea).
This is exactly the type of thing that more mobile-platform projects need to do, and that more companies should be doing with mobile stuff. not specifically the street meme thing of plastering an area with a singular, unified image (in this case: val kilmer), but something that people can interact with. something mysterious and viral. In a few years, the virtual layer will begin to manifest itself in the physical layer in just such a fashion. So while we have this idea that virtual spaces are somehow innately fake, or non-physical, they have very real manifestations of themselves in the environment.
hopefully they'll look a little different than val kilmer.
Check the links:
posted by will | comments (0) | 
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