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March 03, 2005
MSN Viral Story @03:19 PM
Hrm.
MSN has an interesting idea for a viral story thing to push their new search engine, which really sucks.
here is part of an article, read the entire article here
So far, "MSN Found" has generated mostly negative buzz in the blogosphere. While that's not necessarily an indicator of its potential with its target market of mainstream Web users, most viral campaigns rely on blogs -- typically run by more techie early adopters -- to raise awareness.The effort centers on a site at msnfound.com, which introduces a cast of six fictional characters in their mid-20s. These made-up MSN users maintain blog-like online journals, providing links to searches on their interests and to videos. There's Reggie, a London DJ; Tad, the Venice, Calif. Surfer dude; Karen, the Bichon dog breeder; Swing, the Tokyo hotel concierge; Cy, the Chicago-based conspiracy theorist; and Denise, the Brooklyn matchmaker.
It seems a bit forced, to me...
posted by will | comments (0) | 
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