home | hauntedcastle.org | sao bento music | mobile | about
www.flickr.com
|
Recent Posts -> mobile gamin... -> so much goin... -> mobisodes in... -> mobile album... -> NIME 2005... ->
« so much going on | Main | cingular to launch iTunes phone? »
June 17, 2005
mobile gaming innovation @12:35 PM
here's an interesting "industry" talk given by Qualcomm's Mike Yuen at this year's MEM conference in London. Starting with a quick history of innovation in the games market, from pac man to super mario to GTA, Yeun moves into talking about mobile games (quoted from article below):
"it's like the beginning of the gaming market, but all over again". Yuen is a firm believer that the growth explosion of increasingly sophisticated handsets, and higher customer expectations will force all developers to find new ways of thinking about mobile game design.
Urging developers to consider mobile from the outset, Yuen continued to identify six design considerations that would lead to the mass adoption that so many publishers covet. Leveraging mobile DNA and utilising the uniqueness of the platform, incentivised play, pre-launch teaser content, loyalty programmes, viral marketing and, most importantly, integration with other traditional gaming platforms.
read the rest here
posted by will | comments (0) | 
permalink
| all rights william carter |
| view cc license |
Thanks for signing in, . Now you can comment. (sign out)