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July 06, 2005
Exclusive Ringtone deals @09:38 AM
In what is just another sign that mobile music is becoming more than just crappy polyphonic ringtones, Groove Armada's Andy Cato has signed an exclusive deal with the british carrier O2 to provide custom ringtones available to O2 subscribers.
I think we'll start seeing more and more of this kind of thing happening: artists brokering deals with phone companies to provide their content exclusively. I think it also marks the transition towards new types of media, or rather, new subsections of media that are created expressly for a mobile platform.
posted by will | comments (0) | 
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