You have officially ruined that already overused phrase forever.

wow. officially? i'll take that dubious yet prestigious honor. thanks.

Huh? I don't get it.

Your phrase implies that your metadata is implicitly contained in your media, in which case it's not metadata at all.

The phrase 'the medium is the message' actually does make sense, even if has been done to death.

If you want to riff on McLuhan, you might be better off with 'the metadata is the message', although I'm not entirely sure what that means either.

or maybe a medium-rare massage for your metal daddy