Speaker: Ron Azuma, Intel Labs
Time: Wednesday, April 30, 4-5:50pm
Location: USC’s School of Cinematic Arts Interactive Media Building (SCI), Room 108
Title: Augmented Reality Storytelling
Augmented Reality has the potential to enable new forms of media for storytelling. At CES 2014, Intel partnered with USC to inspire people about this potential, through the Leviathan demos. However, what are the next steps required to determine how AR can effectively enable new forms of storytelling? The critical thing is to find new experiences where the combination of virtual and real is important, enabling meaningful, human connections to the real world. In this talk, I discuss three hypotheses for achieving this goal, called Reinforcing, Reskinning and Remembering, and I provide examples and approaches. The goal of this talk is to start an open discussion about the next steps that we can jointly take.
Ronald Azuma is an Augmented Reality Leader in Intel Labs, where he leads a group that designs and prototypes novel experiences that exploit upcoming technologies that will radically alter what people expect from media. Prior to joining Intel, he helped start the Nokia Research Center Hollywood and also worked at HRL Laboratories. He is known for being a pioneer in AR and is generally credited with defining the term “Augmented Reality.” He built the world’s first working AR system and wrote a paper that is the single most referenced publication in the field of AR and was listed as one of “50 influential papers” from the entire history of MIT Press journal publications. He serves on the Steering Committee for the IEEE International Symposium on Mixed and Augmented Reality (ISMAR). In 2013 he was invited to give a Gilbreth Lecture to the National Academy of Engineering. Ronald is also known as the author of “So Long, and Thanks for the Ph.D.,” a free online guide about surviving graduate school.