Speakers: Mark Baloga, Paul Siebert, & Frank Graziano from Workspace Futures Group, Steelcase, Inc.
Time: Wednesday, September 18, 4-6pm
Location: USC’s School of Cinematic Arts Interactive Media Building (SCI), Room 108
Title: ZML Design Charrette
WorkSpace Futures is the research team at Steelcase that focuses on understanding workplace trends and issues.
“When the social, spatial and informational elements are thoughtfully designed, you are augmenting human interaction,” (Paul Siebert)
For this 511 session, three renowned Design Researchers from Steelcase’s Workspace Futures Group will set a design brief for a charrette on the new ZML space in the SCI Building.
Frank Graziano – principal researcher for 18 years at Steelcase; one of the contributors to the new book “Making Space: How to Set the Stage for Creative Collaboration”; an original researcher on media:scape; service/brand architect for Workspring project.
Paul Siebert – director of research and strategy, develops foresight on the future of work; human-centered design leader in innovation and brand building
Mark Baloga – serial inventor, resulting in more than 20 patents for Steelcase; contributor to the Personal Harbor Workspace which earned him an IDSA Gold IDEA; participator in the cross‐industry collaboration between Steelcase research and IBM research which resulted in the online and offline dynamics of BlueSpace; co‐inventor of the patent‐pending Steelcase media:scape.